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Centerpointe Research

Mindless VS. Mindful Advertising

“If only I had a brain!”

Watching one news channel frequently and getting tired of watching the same advertisements over and over. Advertising was a field I thought about getting into, but I couldn’t create advertising for or promote products or services that I didn’t believe in.

Usually, it isn’t that these ads aren’t lying to you.  You know they are.  It is useless to try and figure out what they are lying about and worse yet they play them over and over.  Occasionally there is a cute one and you can appreciate the actor’s performance and those are not so annoying to watch.  Then there is the news media that only promotes a certain political view and can even go so far as making things up. Yuck!   This is both in print and on TV.

On top of that, there are unwanted telephone calls that try to trick you into sending money or giving your credit card information. For example. free products that aren’t really free. Yes, they send you the product for a free trial and after a certain amount of time they charge you for it if you didn’t send it back and may have set you up to receive more of the product on a monthly basis and charge your credit card a monthly premium.

Another winner is an email that tells you that you have a large amount of money coming to you, but you have to cough up a certain amount of money to perhaps set up a bank account in order to receive it. Once you do this you also have left yourself wide open to other scams. You are a stupid dope who might fall for more scams.

What happened to the good old honest truth?  What happened to the advertisement that promoted the good old honest product at the beginning or the end of a program or even during the break in the middle?  It was informative, maybe even funny, but it did not interfere with the program.

Do you think advertisers currently think we don’t have minds?  Or if we do that we don’t use them.  This seems to be why we have so much mindless advertising.  Currently, we are starting to focus on mindfulness; we are focusing on what the world both inside and outside of our heads has for us to focus on.  Thus we become mindful rather than mindless.

 

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